Marketing strategy – Okanagan Chinese Real Estate

How Lumora achieved 62% conversion growth with paid ads

jpletnick — Wed, 14 Jan 2026 09:38:00 +0000

Challenges

Lumora is a SaaS company offering workflow automation tools for growing businesses. Despite a strong product, their marketing efforts weren’t translating into consistent growth. Paid campaigns were driving traffic, but performance lacked efficiency and scalability.

The goal was clear: build a structured go-to-market approach and turn paid acquisition into a predictable, high-performing growth channel.

Weak organic presence

Lumora had minimal visibility in search, with limited keyword coverage and fewer than 800 monthly organic visitors.

Underdeveloped content foundation

The website lacked structured content and clear product explanations, making it difficult for users to evaluate the offering.

Limited lead generation

Despite incoming visitors, the site generated very few inquiries, with only a handful of leads coming through each month.

Our Approach

We implemented a focused, data-driven strategy to improve performance across targeting, campaign structure, and the overall conversion experience.

Go-to-Market Refinement

We clarified Lumora’s positioning and defined high-value audience segments, aligning messaging with real customer needs.

Audience Targeting & Segmentation

We rebuilt targeting strategies to focus on intent-driven users more likely to convert.

Paid Campaign Restructuring

We redesigned campaign architecture across Google Ads and LinkedIn, improving efficiency and budget allocation.

Landing Page Optimization

We improved page structure, messaging clarity, and user flow to increase conversion rates.

Ongoing Optimization Framework

We implemented continuous testing and data-driven optimization to improve performance over time.

The Results

With a refined strategy and optimized execution, Lumora transformed paid acquisition into a reliable growth driver. By improving targeting, messaging, and user experience, the company now operates with a scalable, data-driven marketing system—delivering consistent performance and efficient growth across the funnel.

+62%

increase in conversion rate

+85%

increase in qualified leads

-38%

reduction in cost per acquisition (CPA)

2.4x

increase in return on ad spend (ROAS)

Lumora is a modern SaaS platform focused on workflow automation, helping growing businesses streamline operations and improve team productivity.

Industry: SaaS

Location: San Francisco, CA, USA

www.client-website.com

Vertex: how e-commerce brand increased revenue by 72% and improved conversion by 48%

jpletnick — Wed, 14 Jan 2026 02:44:00 +0000

Challenges

Vertex is an e-commerce brand offering curated lifestyle products through a direct-to-consumer model. While the brand had strong products and steady traffic, it struggled to convert interest into consistent revenue growth.

Marketing efforts were fragmented across channels, with content, paid ads, and strategy operating independently. Vertex needed a unified approach to improve performance, increase engagement, and scale revenue efficiently.

Traffic was not translating into revenue

Despite steady website traffic, conversion rates remained low, limiting overall growth.

Content, ads, and strategy lacked alignment

Channels operated in silos, reducing effectiveness and creating inconsistent messaging.

Limited engagement beyond the first purchase

There was little strategy in place to re-engage customers or build long-term loyalty.

Our Approach

Content Marketing Strategy

We developed content focused on product value, lifestyle positioning, and customer needs to drive engagement and trust.

Paid Campaign Optimization

We restructured paid campaigns across Meta and Google, improving targeting, creative, and budget allocation.

Paid Campaign Restructuring

We redesigned campaign architecture across Google Ads and LinkedIn, improving efficiency and budget allocation.

Conversion Optimization

We improved landing pages and product pages to reduce friction and increase purchase intent.

Retention & Engagement

We introduced strategies to re-engage users and encourage repeat purchases.

The Results

By aligning strategy, content, and paid advertising, Vertex transformed its marketing into a cohesive growth system. With improved messaging, optimized campaigns, and stronger customer engagement, the brand now drives consistent revenue growth and builds long-term customer relationships.

+48%

increase in organic traffic

+78%

growth in revenue

+65%

more returning customers

2.1x

increase in return on ad spend (ROAS)

Vertex is a modern retail and e-commerce brand offering curated lifestyle products, helping customers discover high-quality items and enjoy a seamless shopping experience.

Industry: Retail & E-commerce

Location: New York, NY, USA

www.client-website.com

How Evora Software increased organic traffic by 91% and leads by 74%

jpletnick — Tue, 13 Jan 2026 12:58:00 +0000

Challenges

Evora Software is a SaaS platform providing project management and collaboration tools for distributed teams. While the product offered strong functionality, the company struggled to build consistent visibility and generate qualified inbound leads.

Marketing efforts lacked structure, and content was not effectively capturing search demand or guiding users through the decision-making process. Evora needed a clear strategy to attract the right audience and turn organic traffic into a reliable growth channel.

Limited presence across high-intent search queries

The website was not ranking for key industry keywords, resulting in low traffic and missed acquisition opportunities.

Content did not align with user intent or funnel stages

Existing content lacked direction and failed to support users from discovery to conversion.

Traffic did not convert into qualified opportunities

Despite some engagement, the site generated few high-quality leads and lacked clear conversion paths.

Our Approach

We developed a content-led SEO strategy focused on improving visibility, aligning content with user intent, and optimizing the customer journey.

Marketing Strategy Alignment

We defined target segments, refined positioning, and built a clear go-to-market framework.

Keyword & Search Intent Research

We identified high-value keywords and aligned content with real user needs and search behavior.

On-Page SEO Optimization

We improved site structure, internal linking, and page optimization to increase rankings and usability.

Conversion Path Optimization

We enhanced calls to action and user flow to improve lead generation performance.

The Results

By aligning strategy, content, and SEO, Evora Software transformed its organic presence into a scalable growth channel. With improved visibility, stronger content alignment, and optimized conversion paths, the company now generates consistent, high-quality leads and drives sustainable growth.

+91%

increase in organic traffic

+52%

increase in conversion rate

+74%

more qualified leads

+63%

keyword rankings

-28%

in customer acquisition cost (CAC)

Evora Software is a modern SaaS platform designed to help teams manage projects and collaborate efficiently, enabling businesses to streamline workflows and scale productivity.

Industry: Saas

Location: San Francisco, CA, USA