SEO – Okanagan Chinese Real Estate

How Summit Systems increased organic traffic by 78% and cut CPA by 32%

jpletnick — Wed, 14 Jan 2026 04:40:11 +0000

Challenges

Summit Systems is a technology company providing cloud infrastructure and IT management solutions for mid-sized enterprises. While the company had strong technical expertise, its digital presence wasn’t translating into consistent lead generation or scalable growth.

Organic visibility was limited, and paid campaigns lacked efficiency, resulting in high acquisition costs and inconsistent performance. Summit Systems needed a unified strategy to improve visibility, attract qualified traffic, and convert demand into measurable results.

Low search visibility

The site struggled to appear for competitive search terms, resulting in low organic traffic and missed opportunities.

Inefficient paid campaigns

Paid advertising generated traffic, but targeting and structure led to low-quality leads and rising acquisition costs.

Disconnected strategy

There was no alignment between organic and paid channels, limiting overall performance and efficiency.

Our Approach

We developed a unified SEO and paid media strategy focused on high-intent keywords and audience segments. By aligning technical optimization, content, and campaign execution, we created a cohesive system designed to improve visibility, attract qualified traffic, and drive consistent, measurable results.

Technical SEO Optimization

We improved site structure, indexing, and performance to enhance search visibility and user experience.

Content & Keyword Strategy

We expanded content around key topics, aligning pages with search intent and buyer needs.

Paid Campaign Restructuring

We rebuilt campaign architecture across Google Ads, improving targeting, segmentation, and budget allocation.

Creative & Messaging Updates

We refined messaging to better communicate value and attract more qualified prospects.

Continuous Optimization

We implemented ongoing testing and performance tracking to refine both SEO and paid efforts.

The Results

By aligning SEO and paid advertising into a unified strategy, Summit Systems transformed its digital marketing into a more efficient and scalable growth engine. With improved visibility, stronger targeting, and continuous optimization, the company now drives consistent, high-quality leads and sustainable growth across channels.

+78%

increase in organic traffic

+54%

increase in conversion rate

-32%

reduction in cost per acquisition (CPA)

+67%

growth in qualified leads

1.9x

increase in return on ad spend (ROAS)

Summit Systems is a technology-driven company helping businesses manage infrastructure, improve performance, and scale with reliable cloud solutions.

Industry: Technology

Location: Austin, Texas, USA

www.client-website.com

Scaling Grizzly Foods: +83% traffic and +21% higher everage order value

jpletnick — Tue, 13 Jan 2026 18:54:34 +0000

Challenges

Grizzly Foods is a modern e-commerce brand offering premium, natural food products for health-conscious consumers. While demand for their products was growing, their digital presence wasn’t effectively capturing or converting that interest into consistent revenue.

The brand needed a stronger content and SEO strategy to increase visibility, attract the right audience, and turn organic traffic into a scalable growth channel.

Low visibility for high-intent search queries

The website struggled to rank for competitive keywords, limiting its ability to attract new customers organically.

Content lacked structure and search alignment

Existing content did not fully address customer intent or support product discovery across the funnel.

Traffic not translating into purchases

Visitors were not consistently converting, due to gaps in messaging and user experience.

Our Approach

We developed a content-driven SEO strategy focused on improving visibility, aligning content with search intent, and optimizing the full customer journey from discovery to purchase.

Content Strategy Development

We built a structured content plan focused on key product categories, customer needs, and high-intent topics.

Keyword & Search Intent Optimization

We identified and targeted valuable keywords aligned with how customers search and evaluate products.

On-Page SEO Improvements

We optimized product pages, category pages, and content structure to improve rankings and usability.

Conversion Optimization

We improved page layout, messaging, and calls to action to increase purchase intent.

Content Creation & Expansion

We developed new content to support discovery, education, and decision-making across the funnel.

The Results

+83%

increase in organic traffic

+46%

increase in conversion rate

69%

increase in revenue

+21%

increase in average order value

+55%

increase in return on ad spend

Grizzly Foods is a modern e-commerce brand offering premium, natural food products, helping customers discover high-quality options and enjoy a seamless shopping experience.

Industry: Retail & E-commerce

Location: Austin, Texas, USA

www.client-website.com

How Evora Software increased organic traffic by 91% and leads by 74%

jpletnick — Tue, 13 Jan 2026 12:58:00 +0000

Challenges

Evora Software is a SaaS platform providing project management and collaboration tools for distributed teams. While the product offered strong functionality, the company struggled to build consistent visibility and generate qualified inbound leads.

Marketing efforts lacked structure, and content was not effectively capturing search demand or guiding users through the decision-making process. Evora needed a clear strategy to attract the right audience and turn organic traffic into a reliable growth channel.

Limited presence across high-intent search queries

The website was not ranking for key industry keywords, resulting in low traffic and missed acquisition opportunities.

Content did not align with user intent or funnel stages

Existing content lacked direction and failed to support users from discovery to conversion.

Traffic did not convert into qualified opportunities

Despite some engagement, the site generated few high-quality leads and lacked clear conversion paths.

Our Approach

We developed a content-led SEO strategy focused on improving visibility, aligning content with user intent, and optimizing the customer journey.

Marketing Strategy Alignment

We defined target segments, refined positioning, and built a clear go-to-market framework.

Keyword & Search Intent Research

We identified high-value keywords and aligned content with real user needs and search behavior.

On-Page SEO Optimization

We improved site structure, internal linking, and page optimization to increase rankings and usability.

Conversion Path Optimization

We enhanced calls to action and user flow to improve lead generation performance.

The Results

By aligning strategy, content, and SEO, Evora Software transformed its organic presence into a scalable growth channel. With improved visibility, stronger content alignment, and optimized conversion paths, the company now generates consistent, high-quality leads and drives sustainable growth.

+91%

increase in organic traffic

+52%

increase in conversion rate

+74%

more qualified leads

+63%

keyword rankings

-28%

in customer acquisition cost (CAC)

Evora Software is a modern SaaS platform designed to help teams manage projects and collaborate efficiently, enabling businesses to streamline workflows and scale productivity.

Industry: Saas

Location: San Francisco, CA, USA

www.client-website.com

How we helped Wander Wave to increase enrollments by 71% and traffic by 88%

jpletnick — Tue, 13 Jan 2026 12:57:00 +0000

Challenges

Wander Wave is an education platform offering online courses and learning programs for students and professionals looking to upskill. While the platform had quality content and growing interest, it struggled to consistently attract and convert the right audience.

Traffic was inconsistent, paid campaigns lacked efficiency, and content wasn’t fully aligned with search intent. Wander Wave needed a unified strategy to increase visibility, improve engagement, and drive enrollments.

Limited rankings for high-intent educational queries

The platform struggled to appear for competitive keywords, reducing its ability to attract new learners organically.

High spend with low conversion efficiency

Paid campaigns generated clicks, but targeting and messaging led to low enrollment rates.

Lack of structured content across the learning journey

Existing content did not effectively guide users from discovery to course enrollment.

Our Approach

We built a unified strategy combining SEO, content marketing, and paid advertising to attract the right audience and improve conversion performance.

Content Strategy Development

We created a structured content plan focused on key topics, learner needs, and course discovery.

SEO Optimization

We improved keyword targeting, on-page SEO, and internal linking to increase search visibility.

Paid Campaign Optimization

We restructured campaigns across Google and Meta, improving targeting, creatives, and budget allocation.

Conversion Optimization

We improved landing pages and enrollment flows to reduce friction and increase sign-ups.

The Results

By aligning content, SEO, and paid advertising, Wander Wave transformed its marketing into a cohesive growth system. With improved visibility, better targeting, and optimized user experience, the platform now attracts more qualified learners and converts them into consistent enrollments.

+88%

increase in organic traffic

+49%

increase in conversion rate

-34%

in customer acquisition cost (CAC)

2.2x

increase in return on ad spend (ROAS)

Wander Wave is an online education platform offering flexible learning programs, helping individuals gain new skills and advance their careers.

Industry: Education

Location: London, UK